Units around campus, including Duke Health, have created guides specific to their school, institute or department. These sub brands build on the primary Duke brand but are tailored to suit the needs of the independent units.
School of Medicine Branding and Identity Guide
Nicholas School of the Environment Style Guide (NetID required)
Sanford School of Public Policy Style Guide (NetID required)
Duke’s in-house resources can’t meet every need, so we partner with vendors locally, nationally, and abroad. These guidelines help streamline the process of working with external partners.
Business Cards, stationery and letterhead are handled though our online service through Universal Printing. Templates for business card use have been established and are available for purchase.
Duke offers a number of branded PowerPoint themes in light and dark variants for you to use to create both internal and external presentations. Additionally, the backgrounds are available for download before for use in other applications as well, such as Prezi, Keynote, etc.
Download All Background Images
Basic Word templates are available for university letterhead. If creating your own, please reference Duke’s branding guidelines when creating your own.
The following guidelines establish a consistent and clutter-free campus environment while allowing operations to continue as effectively and efficiently as possible.
For temporary signs proposed for an extended period of time to mitigate rerouting of pedestrian paths due to construction, notify Facilities with a plan showing proposed locations of signs, sign messages, and sample graphics for review and approval, prior to installation.
Any non-compliant signs found on campus will be removed by Facilities. Periodic deviations from the standards are to be expected on occasion and may be approved beforehand for short-term use.
Certain days or periods of time, such as Commencement or Board of Trustees weekends, may be dedicated as “non clutter times” when all but those signs deemed essential will be allowed.
To be used for promotion and wayfinding for special events and commercial or dining venues.
Signicade® Deluxe double sided A-Frame sign structure with exterior grade digital print sign panels. Sign panel on one or both sides as needed.
2′-0″w x 3′-0″h
Adobe Garamond Type Family Interstate Type Family
Use of any other proprietary fonts must be approved by Campus Landscape Architect.
A-Frame Structure: Black
Panel: Duke University Navy Blue (Pantone 280C)
Copy, graphics: White
Duke Logo: White
Other Logos: White or Full Color
White background with dark blue letters are permitted for traffic control messages for special events only.
Direct exterior-grade digital print on 1/8 in thk. PVC panel or other rigid substrate (3/16 in. thk. max.).
To be used for promotion and wayfinding for special events and commercial or dining venues.
Standard metal sign frame with exterior grade digital print on corrugated plastic sign panel. Message on one or both sides as needed.
2′-0″w x 1′-6″h
Adobe Garamond Type Family Interstate Type Family
Use of any other proprietary fonts must be approved by Campus Landscape Architect.
Panel: Duke University Navy Blue (Pantone 280C)
Copy, graphics: White
Border Line: White
Duke Logo: White
Other Logos: White or Full Color
Exterior-grade digital print on 4mm Coroplast ® corrugated plastic.
The university takes pride in a beautiful, welcoming campus. Too many banners can distract from that look, so we limit them to approved locations. Banners on buildings aren’t encouraged, but may be considered individually when needed for special events.
General Banner Requirements for Approval:
Download Banner Templates (3.5MB Zip file)
Approval for banners on Chapel and Campus Drive:
Approval for hanging banners in Bryan Center Plaza:
Duke University has a long-standing policy of protecting the symbols that are associated with its name and reputation as one of the finest universities in the country. Duke owns and controls its name(s) and other marks, logos, images, insignias, seal, designs and symbols (hereafter, “trademarks”) that have become associated with the institution.
Duke University requires that all individuals, organizations, departments, and companies, both internal and external obtain prior approval from Duke’s Office of Trademark Licensing before using the trademarks of Duke University for any purpose including, but not limited to, use of the trademarks for products, services, advertising, television shows, movies, etc. The Office of Trademark Licensing governs the guidelines and procedures related to the use of Duke’s trademarks to protects their integrity and ensure appropriate use and is overseen by the Director of Trademark Licensing.
Unauthorized use of Duke trademarks is subject to civil and criminal penalties. Duke reserves the right to take appropriate action when confronted with unauthorized use of its trademarks. Such actions may include confiscation of the goods, financial penalties, and legal action.
Duke Athletics maintains a distinctive graphic mark, commonly referred to as “The Iron Duke D.” The single block D is used for athletics teams and donors. The Athletics identity system should only be associated with student/athletic entities and never used for academic or administrative content in any media.
The University Seal is a legal “signature” for the university and is only used on diplomas and other official documents. Any use of the seal must be approved by the Office of the University Secretary.
The University Emblem is only available for use by the Board of Trustees, the Office of the President and special university ceremonies. It may not be used by any other group or function without special approval from the Board of Trustees.
The University Shield was decommissioned in 2009. Though still in use across merchandise within University Stores, the shield is now a legacy icon and may not be used as part of the modern Duke brand.
Printed projects (brochures, posters, magazines, direct mail packages) costing more than $5,000 and all repeating publications costing more than $5,000 annually, should be specified, bid and coordinated by the Duke Print Management team. For projects with a cost under this threshold, departments may request the assistance of print consultants, at their discretion.
You must bid design and printed materials separately. To learn more, please visit Duke Finance: Printing and Copying Services.
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