Duke University brand guidance: brand.duke.edu

  • Additional Duke Brand Guides

    Units around campus, including Duke Health, have created guides specific to their school, institute or department. These sub brands build on the primary Duke brand but are tailored to suit the needs of the independent units. Find links to additional brand guides here.
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  • Business Cards and Stationery

    Business Cards, Stationery and Letterhead Business Cards, stationery and letterhead are handled though our online service through Universal Printing. Templates for business card use have been established and are available for purchase.
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  • Campus Banners

    Campus banners must be approved and follow guidelines. Duke works to keep campus welcoming and unified while still promoting special events and programs. Here’s everything you need to know about banners.
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  • Presentation and Letterhead Templates

    Download Duke-branded templates for use in Microsoft Word and Powerpoint to give your project a professional look and leverage the Duke brand.
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  • Print Media at Duke

    Print procurement guidelines for purchases above and below the $5,000 threshold.
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  • Temporary Sign Standards

    These guidelines establish a consistent and clutter-free campus environment while allowing operations to continue as effectively and efficiently as possible.
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  • Trademark & Licensing

    Duke University strictly protects its trademarks, requiring prior approval from the Office of Trademark Licensing for any use, and enforces penalties for unauthorized use.
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  • Working with Vendors

    Duke’s in-house resources can’t meet every need, so we partner with vendors locally, nationally, and abroad. These guidelines help streamline the process of working with external partners.
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