When selecting fonts and colors while creating the customizable graphics, users should adhere to the Duke Brand Guide.

Download Social Video Graphics

Opening Graphic

Generally, full-screen graphics should not be used on social media videos, especially on TikTok or Instagram Reels. On these platforms, viewers scroll quickly through lots of content. The first seconds of the video should the most attention-grabbing part, the hook that tells your audience what the video is about and why they should pause to watch it.

This element is a good, quick way to highlight that the video features Duke. It wipes across the bottom of the screen and leaves quickly.

  • Place the banner one layer above your video piece on your editing timeline.
    • If the most engaging part of the video underneath the banner is being covered by the banner, you can move it up higher on the video.

This element is a transparent overlay that animates the Duke wordmark on and off screen. If the video underneath is bright, the wordmark may be less legible. Using the Banner Style graphic listed above would be more advisable.

  • Place the file one layer above your video piece on your editing timeline.
    • If the most engaging part of the video underneath the wordmark is being covered by the wordmark, you can move it up higher on the video.

This is very similar to the Pop Up – Fade Out element, but instead of fading out, the wordmark shrinks and moves to the bottom right corner. This is useful if you want to keep the wordmark on-screen for the entire video. A wordmark adds subtle branding and marks the video if it is downloaded and used externally.

  • Place the file one layer above your video piece on your editing timeline.
    • To keep the wordmark in the corner the entire time, you will duplicate the layer and “Add a Frame Hold” on a frame of the graphic that is near the end (after the movement has stopped). Then you can extend it to reach until the end of the video.

Closing Graphic

One of these two animated video outros can be used at the end of your video. If branding is required, using an outro is preferred over an intro.

This element is a good, quick way to highlight that the video features Duke. It covers the the last image of your video and reveals “This is Duke” over a white background.

  • Place the file one layer above your video piece on your editing timeline, making sure to extend one second of your footage underneath the graphic.

This element useful if you have a good final image on your video and want to add “This is Duke” directly over the footage. It will only function well if the footage is dark enough to support the white text. If not, use the Over White graphic listed above.

  • Place the file one layer above your video piece on your editing timeline.