• A Guide to Duke’s Social Media Video Graphics Package

    When selecting fonts and colors while creating the customizable graphics, users should adhere to the Duke Brand Guide. Opening Graphic Generally, full-screen graphics should not be used on social media videos, especially on TikTok or Instagram Reels. On these platforms, viewers scroll quickly through lots of content. The first seconds of the video should the most attention-grabbing part,…
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  • Audio Resources

    Duke has an active community of podcasters and audio producers. Here are some resources for audio work.
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  • Duke Video Strategy

    Video is now the dominant way people consume content, with U.S. audiences spending nearly 20 hours a week watching online. At Duke, demand for video continues to grow as programs, research, and initiatives seek dynamic storytelling. Before producing, clarify your message, audience, resources, budget, and timeline to choose the right format and ensure your video makes the strongest…
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  • Music Resources

    A collection of music and audio resources that can enhance your videos and other pieces with audio components.
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  • Photography at Duke

    Get tips on planning your photography projects and learn the basics of composing a photo and putting together shots that fit with the Duke brand.
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  • Photography Vendors

    A list of freelance photographers available for events and editorial assignments. Many come with recommendations from your fellow communicators.
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  • Social Media Guidelines

    These guidelines help Duke communicators apply Duke policies to social media. Questions? Email socialmedia@duke.edu. Duke Health employees should follow Duke Health-specific standards.
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  • Tips and Tricks for Videos, Audio, Photos

    Best-practices, tips and tricks for getting the best shots and raising the production quality of your videos.
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