One Duke, Many Voices,
Shared Purpose
Meeting the Moment—Together.
Thank you to the more than 200 communicators, marketers, and public affairs professionals who joined us for the inaugural INSIGHTS Summit. It was a day dedicated to connection, collaboration, and inspiration across the Duke community. Special Thanks to our sponsor, Duke Health, for making this very special day possible.

Senior Vice President and Chief Marketing and Communications Officer (CMCO)
The power of communication is realized when we come together to inform, inspire, and shape what comes next.
Frank TramblE, Vice President, Communications, Marketing & Public Affairs
Highlights from the Day
Opening Fireside Chat: President Vince Price and VP Frank Tramble launched the summit with a candid conversation about the evolving role of communications and the power of telling Duke’s story with clarity and trust.
Blueprint Series: We heard rapid-fire talks from leaders and communicators across Duke, each offering fresh perspectives on strategy, leadership, and innovation:
- Antwan Lofton, Duke Human Resources
- Fedor Kossakovski, Communications, Marketing and Public Affairs
- Kirsten Khire, Director, Communications, Marketing and Public Affairs
- Beth Berg, Communications, Marketing and Public Affairs
- Dave Hart, School of Medicine
- Stephanie Lopez, Duke Health
- Julie Schoonmaker, Communications, Marketing and Public Affairs
- Stephanie Worrell, Duke Health
Keynote Address: Dr. Aaron Dinin delivered an electric session on social media strategy—challenging us to think differently about how we build audiences, spark authentic engagement, and push Duke’s storytelling into new spaces.
Insights Awards: We closed the day by celebrating excellence across our community, with peers lifting up peers in recognition of extraordinary work.
Watch the Keynote Session
In a world of constant creation, attention spans are shorter than ever. So how do you make people care? Dr. Aaron Dinin, a professor in Duke University’s Innovation & Entrepreneurship department, delivered this powerful keynote at the Communicator Insight Summit.

Dr. Aaron Dinin
Senior Lecturing Fellow, Duke University
Highlights of the creativity, campaigns, and storytelling produced by communicators in schools, departments, and units all across the university.
Duke leaders share their appreciation for the communicators who elevate stories, strengthen connections, and make the university’s mission visible every day.
Celebrate Our Awardees
Meet the winners of the first-ever INSIGHTS Awards, honoring excellence, ingenuity, and collaboration in communications across Duke.
The INSIGHTS Summit was a powerful milestone for communicators at Duke University. Bringing colleagues together across schools, departments, and disciplines fills me with gratitude—I’m inspired by all that we will continue to create, together.
Pamela Gibbs-Smith, AVP Operations and Strategy | Chief of Staff, Communications, Marketing & Public Affairs
See the Day in Photos
Explore our photo gallery capturing the people, energy, and moments that made the day unforgettable.














See you next year!
For more information about the INSIGHTS Summit, please contact Pamela Gibbs-Smith.





